It only takes two things to produce the finest Wagyu beef in the world: What we start with and what we put into it. It’s just that simple. And just that challenging.
At Firegrass, we start with highly prized, intensely researched genetics in both our full-blood Japanese Wagyu and our crossbred herd. From there, we give the cattle everything we can: thousands of acres of native grassland to freely roam, clean water, a diet of the highest-quality forage and grains that we grow ourselves, locally sourced minerals and all the time in the world.
From embryo to final processing, we manage every step of their journey including breeding, calving, feeding, and finishing. We raise our herd humanely, with respect and complete accountability. Then we step back and give the cattle space to grow at their own pace in a natural, stress-free environment that allows them to simply be what they were meant to be.
It only takes two things to produce the finest Wagyu beef in the world: What we start with and what we put into it. It’s just that simple. And just that challenging.
Genetics
Bloodlines That Certify Flavor
Exceptional Wagyu beef starts long before the pasture. It begins with intensely researched and carefully selected genetics from the refined bloodlines of authentic Japanese Wagyu.
We’ve invested heavily in our herd’s foundation, starting with a genetic base more diverse and more advanced than most. Backed by years of research and chosen to enhance marbling, depth of flavor, and consistency at the table. We’ve built a herd with integrity; from the code they carry to the cut you serve.
TIME
Flavor is in the Long Game
Raising Wagyu takes time. Real time. Not just weeks on a calendar, but seasons passing, grasses slowly growing, animals maturing at their natural pace. Push Wagyu too hard, and you lose what makes them exceptional.
At Firegrass, we know this tempo well. We grow Wagyu slowly, deliberately, entirely unlike cattle bred to move fast through a commercial system. Our American Wagyu are typically processed between 22 and 25 months. Our full-blood Wagyu take even longer, up to 30 months. That’s the nature of the nurture; excellence that can’t be rushed. We wait for it, work with it, and trust that seasons, not speed, bring out the best buttery, deeply marbled beef that only time can deliver.
ROAM
The Way Nature Intended
They’re free to roam, calve in the wild, graze and grow in harmony with the land. They move through open pastures and tallgrass fields, living as they were meant to.
Calm, unhurried, in sync with the seasons. Some like to say it’s pampering, but we disagree. We’re simply honoring them by giving them what they genuinely need. Minimal interference. Low stress. And a deep trust in their natural instincts.
Because when cattle are allowed to be cattle, they thrive. They settle into the daily cadence of the land. They venture out and come home again, strong and steady. And Firegrass is right there alongside them, managing in step with what nature already does best.
FORAGE
Green Fields, Golden Stalks
We don’t raise cattle to rely on us. We raise land they can rely on.
We believe in pastures for our Wagyu. In cattle moving freely, eating what the land provides when the land provides it. Enjoying the full variety of nature’s bounty.
Our Wagyu cattle graze on what grows naturally. Rotating through prairies of abundant grass from early spring through fall. Wandering fields of cornstalk and cover-crop wheat in winter. We’ve learned to manage the timing, the frequency, and the duration of grazing, not by guessing, but by paying close attention. Constantly moving the herd. Trusting their instincts. Helping them find the best of what the season offers.
We also grow all our own hay and every stalk of additional feed, no outsourcing. are seeded into standing corn. Winter feed emerges from fall-planted fields. It’s a system in tune with nature and in control over quality. By supplementing with feed that comes from our own soil and our own hands, we know exactly what’s going into our herd.
We plant with intention and manage with care. Keep our pastures fresh and our vast acreage worth grazing. Our goal isn’t to feed the cattle. It’s to keep the land rich enough so our cattle can naturally feed themselves.